marie claire partners with FIAT for inaugural Search For A Stylist campaign
$12,750 scholarship on offer for winner, plus FIAT 500 (for six months)
marie claire has announced a national partnership with FIAT for the inaugural StyledBy marie claire Search For A Stylist campaign.
The winning stylist will be awarded a $12,750 scholarship to undertake an Advanced Diploma in Fashion Business at Fashion Business Institute (FBI), the only course of its kind in the world, as well as an invitation to join the coveted marie claire fashion influencer network.
The collaboration marks more than a year since the launch of StyledBy marie Claire – marie claire’s curated, interactive personal shopping website and e-commerce platform – and more than 60 years of iconic design for the FIAT 500.
Jackie Frank, general manager – fashion, beauty and health, comments: “StyledBy marie claire is the perfect engine for this collaboration with FIAT. Our brand values of style and innovation are perfectly aligned, to create a new and inspiring national initiative for our style-obsessed audience.”
The judging panel will include Jackie Frank (general manager, marie claire), Nicky Briger (editor, marie claire), Jana Pokorny (fashion director, marie claire), Rachel Reed (head of brand marketing - FIAT), Alice McCall, Ksenija Lukich and Brooke Testoni.
There are over $23,000 worth of prizes to be won. The winner will receive a FIAT 500 Lounge for six months, $1,000 cash and an invitation to join the coveted marie claire fashion influencer network, a money-can’t-buy opportunity that will see them featured across marie claire platforms. The winning stylist will also be awarded a $12,750 scholarship to undertake an Advanced Diploma in Fashion Business at Fashion Business Institute (FBI) – the first and only course of its kind, internationally.
