Nine Upfront 2025: Nine Audio launches contextual short form finance ad solution

Nine has announced the launch of Nine Audio: Finance, a new short-form advertising solution adjacent to the network’s finance reports that will enhance its offering and allow for brands to connect with audiences during crucial “lean-in” moments.

Nine Audio: Finance is designed to meet growing demand in the finance category and will provide an additional 10-second high-frequency, standalone audio advertising solutions and prominently feature across Nine’s audio assets. 

This new initiative will debut alongside existing premium finance content, with reports airing hourly. Brands will be able to leverage the Nine Audio: Finance reports, which include:

• Finance updates airing hourly from 6 am to 7 pm, and from 5:30 am to 8:30 am during Breakfast.
• Adjacent 10-second short-form ad spots, complementing 30-second ads and other finance assets such as Money News.

Additionally, Nine Audio: Finance will offer a range of content under its umbrella, including:

• Sponsorship and integration opportunities with the Money News Show.
• Money News Catch Up and Market Wrap podcasts.
• Finance updates in key programs across the day, including "UNPACKED," a segment focused on finance topics such as investing.
• Digital audio coverage across news, business, and finance categories, targeting relevant audience data segments.
• Further premium ad products in finance, with upcoming extensions into sport and weather.

"Nine Audio: Finance is a game-changer for advertisers in the finance sector," said Nine’s director of sales - Total Audio, Ashley Earnshaw. "It’s a premium, brand-safe environment that allows brands to leverage the higher trust and credibility associated with finance content while connecting with audiences during moments of high engagement."

Nine Audio: Finance will launch on October 28, with additional audio verticals planned to follow in the new year.