Paper Moose launches 'Wildly Effective' platform to unify creativity and marketing science

Paper Moose has unveiled its new brand platform, ‘Wildly Effective’, marking a strategic shift towards uniting creative development with rigorous marketing science. The initiative reinforces the agency’s commitment to delivering impactful ideas backed by empirical testing.

The platform is the culmination of Paper Moose’s 14-year evolution. It aims to address growing demands from CMOs for higher efficiency and efficacy in campaign development, particularly for values-aligned brands.

Moose Review

A central feature of ‘Wildly Effective’ is Moose Review, a proprietary AI pre-testing platform. It simulates synthetic focus groups and tests creative outputs against a suite of best practice marketing science methodologies. The tool enables rapid and cost-effective iteration, offering clients a way to enhance campaign effectiveness before production.

Nick Hunter, CEO and co-founder of Paper Moose, said the platform brings together the agency’s entertainment roots and its methodical development of full-service capabilities. “Wild ideas win hearts: they make you sit up, take notice, and feel something. It feels like a full circle moment, having begun in entertainment and slowly and methodically designing an agency from first principles that can bridge the gap from brilliant ideas to results in the most effective way possible.” Hunter noted.

Josh Flowers, Invention Chief and co-founder, added that Moose Review represents a next-generation solution: “It lets us and our clients rigorously test and iterate ideas in minutes rather than weeks at a fraction of the cost.”

The launch follows a series of new business wins and senior hires at the agency. With ‘Wildly Effective’, Paper Moose aims to sharpen its focus on client growth through emotionally resonant and scientifically validated campaigns.

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