Pedestrian Group promotes Spyros Asteriou to head of partnerships, NSW

Pedestrian Group has promoted Spyros Asteriou to head of partnerships, NSW to lead the company's sales team in Sydney, with Tess Lastra joining to lead the sales team in Melbourne.

Asteriou has been with the group for over six years. He previously held the title of head of agency partnerships, NSW and prior to joining Pedestrian, was with JCDecaux.

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Lastra joins with experience in the Victorian media landscape, and over a decade-plus career with prominent Australian media organisations. She has helped sales and leadership positions at News Corp, Australian Radio Network, JCDecaux, and most recently at the OOH start-up Wrappr. 

Pedestrian Group's chief commercial officer, Rachel Tikey, said, "As Pedestrian Group's universe continues its evolution, I am delighted to appoint Spyros and Tess to these pivotal leadership roles.

"There are no two better leaders to mobilise our market-specific sales teams with Pedestrian Group’s vast offering. Both Spy and Tess epitomise excellence in our industry, have layered media sales experience, and extensive networks that trust and respect them. I know they will take the Pedestrian Group brands into their next era of commercial greatness.”

The sales appointments come as PEDESTRIAN TELEVISION on 9Now continues to grow, from 2 million minutes a month at launch, to a projected 16 million this April. 

Launched in October 2023, the app includes a mix of content, both created or curated by Pedestrian.  

PEDESTRIAN TELEVISION’s programming base is layered with original news and culture content from Pedestrian Group’s brands, particularly PEDESTRIAN.TV, VICE, Refinery29 and The Chainsaw, as well as a collaboration with The Betoota Advocate. 

See also: Pedestrian Group launches PEDESTRIAN TELEVISION