Former Omnicom CEO Peter Horgan makes the leap to JOY
Simon Rush: 'We couldn't think of a better person to lead our ambitious growth plans than Horgs.'
Peter Horgan, former CEO of Omnicom Media Group, has joined independent agency JOY as a co-principal and group CEO across media, performance, creative, brand and fully integrated offers.
“I have had a long history with JOY professionally and personally and I am excited by what we can achieve and build together,” Horgan said of his new role.
"JOY have invested in a truly connected proposition to help maximise client outcomes in a way we can be proud of. I plan to use my profile and experience as an accelerant for JOY , its clients, and its people”.
Simon Rush, co-founder of JOY, shared Horgan’s sentiments and said: “Peter is one of the most successful leaders in the industry having overseen consistent growth built on media transparency and accountability at OMG.
“While we’re not looking to recreate a holdco, we are looking to rapidly accelerate our growth on the back of some key investments, particularly in digital and data capability. We’re particularly excited about the difference he will make for our clients and our people.
“We couldn’t think of a better person to lead our ambitious growth plans than Horgs”.
Horgan’s appointment, commencing 1st Oct 2025 comes on the back of the appointment of Des Odell, Phil Pollock and Matt Keegan, and the winning of Picklebet account as well as other brand and creative wins, and landing beauty retailer Mecca, which founded by Horgan’s sister, Jo Horgan.
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
“It’s a good time to join JOY, for sure” said Rush.
Horgan added: “The agency has added high level capabilities and connections in performance to complement its existing media, creative and brand strengths, making it a serious scale-up opportunity.
“The team has a very ambitious agenda for the agency and its clients, plus a renewed sense of energy and urgency.
“Independents are on the rise, and they’re a whole new challenge for me. I’m looking forward to seeing what a freer, more entrepreneurial model can achieve for clients.”
Top image: Peter Horgan
