Reddit is bringing more sports content to its platform through deals with leagues, including the National Basketball Association and the National Football League, in a bid to attract more ad dollars, sending its shares up 4%, reports Reuters.
The deals – which also cover the Major League Baseball, the PGA Tour and National Association for Stock Car Auto Racing – could help Reddit capitalize on the loyal audience and star power sports commands to boost its revenue, the social media platform said in a blog post on Monday.
Reddit users will be able to access video highlights from games and tournaments, behind-the-scenes videos, its popular "Ask Me Anything" format and other content posted by the leagues.







