Scroll Media partners with Vudoo to provide 'bespoke branding opportunities'
"As a publisher audience network, we can now offer not only top-of-funnel awareness ... but tangible business outcomes like add-to-cart and payment functionalities."
Vudoo has partnered with Scroll Media, a digital advertising network that represents advertising sales for over 40 premium publishers across AUNZ.
Scroll Media's offerings, including display, video, and gamified ads, will now be charged by Vudoo's shoppable and interactive content technology.
The collaboration will allow Scroll Media's publisher partners to integrate Vudoo's solutions into content and various ad formats, providing bespoke branding opportunities for clients and advertising partners.
“As a publisher audience network, we can now offer not only top-of-funnel awareness and consideration metrics to our clients, but tangible business outcomes like add-to-cart and payment functionalities," Scroll Media managing director Jane Ormsby said.
"What sets Vudoo apart is their unique ability to integrate a shopfront directly into in-stream video and content, resulting in higher click-to-conversion rates and a more seamless consumer journey."
The partnership will also enable advertisers to engage audiences in meaningful ways, the pair said, such as completing product purchases, lead generation forms, booking test drives, scheduling consultations, requesting demos, and downloading information sheets—all seamlessly within the content.
Vudoo CEO and founder Nick Morgan added: "This exciting collaboration will help advertisers and agencies achieve new ways to entice, engage and excite readers and consumers alike, whilst ensuring both consumption and conversion are frictionless."
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Vudoo's partnership with Scroll Media comes off the back of its partnership with Nativo, a content and technology company.
The collaboration aims to offer innovative and effective solutions for brands and publishers across the region.
By partnering with Nativo, Scroll Media said it will leverage Nativo’s advanced technology to deliver seamless content experiences that drive better results for advertisers and enhance user experience for audiences.
See also: Scroll Media partners with Nativo
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Top image: Nick Morgan
