Seven appoints Georgie Nichols to national sales director

The Seven Network has announced a series of senior appointments across its sales leadership team including the appointment of Georgie Nichols as national sales director, effective January 1 2024.

Nichols will be responsible for leading the network's total TV convergence and growth across capital city, regional and BVOD markets. She will report to Seven West Media chief revenue Kurt Burnette.

Nichols will succeed Natalie Harvey, who resigned from Seven to pursue other interests. 

Kurt Burnette said: “Natalie Harvey has made a remarkable contribution to Seven over the past eight years. Her passion for Seven, our clients and our people will be missed. She leaves with our sincere thanks and gratitude, and I wish her nothing but the very best for the future.

“I'm delighted to announce Georgie as our new National Sales Director. With a strong track record of delivering incredible results in her five years at Seven as Sydney Sales Director and then NSW Sales Director, she is a star performer and I can’t think of anyone better for this role.

“Georgie is an exceptional executive and perfectly placed to lead Australia's #1 total TV sales team. An inspirational leader, she brings an energetic and driven approach to building best-in-class teams and delivering strong results for our clients. Georgie is passionate about helping brands navigate the evolving media landscape and takes on her new role at an exciting time for Seven and our partners,” he said.

Nichols said: “With significant changes happening across the industry, this is a transformational time for Seven. As the leader in converged trading across TV and digital video, backed by our exceptional content slate, growth in digital sports rights and market-leading digital product – all soon to be powered by our new trading platform Phoenix – it is an exciting time to be leading our incredible sales team."

In addition to her appointment, Dan Sinfield has been promoted from group business director to NSW sales director, and Seven's Victorian sales director Peter Charles will take on the additional role of head of national independent agencies and direct.

See also: Seven welcomes Marni Crutchley as head of brand and product marketing