Taste.com.au unveils major overhaul with expanded Coles integration

Taste.com.au, Australia's leading food media platform, has introduced a significant overhaul to its website, enhancing user experience across meal planning, recipe discovery, and online grocery shopping.

Increased Coles integration

The update, described as the most ambitious in the brand's history, includes new navigation features, a refreshed homepage, and extended integration with Coles’ e-commerce platform.

The relaunch strengthens the longstanding digital collaboration between Taste.com.au and Coles, now in its twelfth year.

The upgraded shoppable recipe functionality enables users to shop ingredients from over 50,000 recipes, add them to a digital cart, and complete purchases through Coles Online nationally.

Kerrie McCallum, Head of Food, Travel and Health, said the investment underscores the brand’s commitment to serving the Australian home cook. “This major investment in the site reflects our ongoing commitment to users and serving them with all their cooking and food needs.”

Kerrie McCallum

Taste.com.au Content Director Laura Simpson noted that the enhanced Coles integration is “market-leading,” adding: “This innovation adds value and convenience for our audience, enabling them to seamlessly move from inspiration to purchase to delivery in just a few clicks.”

Laura Simpson

Feature enhancements

Key updates include streamlined navigation by meal type, ingredient, and occasion; a redesigned homepage showcasing trending content; and a “Tried and Tested” module featuring community-rated recipes.

New sections such as “Cheap & Tasty” and “Top Picks” address affordability and editorial recommendations, while the “Taste Test Kitchen” now offers more visibility to product and appliance reviews.

The platform also introduced new tools for personalisation, including a swap feature for product alternatives and a pantry feature that omits common household ingredients to reduce grocery costs.

Enhanced imagery and a refreshed colour scheme complete the redesign.

In April 2025, the site drew more than 4.5 million users who generated 61 million browser page views, according to Ipsos iris data. This reflects a 13% increase in page views per person year-on-year.

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