The Australian unveils fresh new look across print and digital

The Australian has rolled out a brand refresh, giving its digital and print platforms a modern, unified identity.

As part of its Welcome to the Contest of Ideas evolution, the revamp will mark the next phase in aligning its brand identity across digital and print with new section headings, names, journalist headshots and a refreshed colour palette to harmonise the brand’s premium look and feel across the portfolio.

Key changes include The Australian Weekend Magazine, which will officially rebrand from the 8th of February, alongside design tweaks to elevate its high-profile columnists and features.

Subscribers can also expect revamped newsletters and upgraded digital graphics, rolling out across The Australian's website and app in the coming weeks.

The Australian's editor-in-chief, Michelle Gunn, said: "These changes, which create a unified and elegant look for all of The Australian's array of titles, showcase the breadth and depth of our content.

"Our suite of magazines, our daily and weekend news titles, and the multitude of sections within, will offer a clean design, identifiably belonging to The Australian. As a paper that has led the way in newspaper design, this refresh will show our best face to readers and advertisers."

The Australian's managing director and publisher, Nicholas Gray, said: "Our investment in these design enhancements and premium look and feel is the next phase in truly aligning The Australian’s brand identity across digital and print.

"This follows The Australian’s digital audience reaching 3.842 million* in December, our biggest for 2024, along with growing to our highest ever number of digital subscriptions. The results reflect a focus on audience engagement, subscription growth and digital storytelling, including the recent launch of Health & Wellbeing, The Australian's new, digital-first section."

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.