Up partners with Rising Melbourne to launch data-led experience

Australian digital bank Up has joined forces with RISING Melbourne to celebrate the art of design at the annual festival from 1 to 15 June.

Recognised as the presenting partner of the festival’s Night Trade, Up is set to present Hi—Fi: The Financially Sound System — a life-size manifestation of its in-app financial wellbeing feature. The system itself doubles as a DJ booth, featuring live performances from Melbourne DJs including Cut Copy, Soju Gang, Harvey Sutherland, and 3NDLES5.

Drawing inspiration from gaming and the future of banking, the space is a visual representation of how the bank is transforming ordinary financial tasks, such as money management, into interactive and enjoyable experiences with real aggregated customer data and digital art visualisations.

Up head of design Pete Johnson said: “It’s been great working closely with Boom Studios to bring our Hi—Fi system to life since it launched last October. Our world-first installation intersects art and money while choreographing real banking data and sounds from Melbourne's finest DJs.

“We created the Hi—Fi system to make money easy for young Aussies. We did this by flipping the script on the tedious task of money management, and turning it into a fun activity for them to enjoy.

“With over 850,000 young Aussies using Up, we wanted to create an experience that we know our customers would love, merging the chaos of money management into a feeling of wellness with the modern sounds of Melbourne.”

Up has also partnered with Triple R and Melbourne Symphony Orchestra to tee up hidden gigs within the arcade.

Up presents Hi—Fi: The Financially Sound System is located at 11 Howey Place, Melbourne from 1 June through to 15 June. It has been brought to life across earned and social.

Credits:

Client: Up
Activation: Boom Studios