Urban List appoints new head of content
Alex Dickinson has over 15 years of global media experience.
Urban List, a lifestyle publisher, has strengthened its executive team by appointing Alex Dickinson as head of content. Dickinson has over 15 years of global media experience.
Dickinson began his career at The Courier-Mail before moving to New York, where he held key roles at The New York Post, Bloomberg, and the former Gizmodo Media Group. As executive managing editor at Gizmodo, he was instrumental in growing the reach of brands like Gizmodo, Lifehacker, Deadspin, and Jezebel, collectively attracting a monthly audience of over 100 million. Following a prestigious Nieman Fellowship at Harvard University, Dickinson joined The Code Company, a software agency focused on web infrastructure for media organisations.
Ben Naparstek, CEO of Urban List, expressed excitement about securing someone of Dickinson’s calibre. “Alex’s global experience scaling digital publishers and driving technology transformations makes him the perfect fit to lead our content strategy and take Urban List into its next growth phase,” Naparstek said. “Alex’s appointment will strengthen our ability to deliver impactful content that resonates with consumers while providing valuable touchpoints for brand integration, driving meaningful outcomes for our brand partners and collaborators.”
The appointment signals the company’s commitment to unlocking new opportunities for clients to connect with culture-driven audiences across APAC, where a piece of Urban List content is shared every fifteen seconds.
Alex Dickinson said, “I was still living in Brisbane in 2011 when Susannah George launched Urban List nearby, and I was in awe of how quickly the brand became a challenger to legacy media. I look forward to working with Urban List to maximise the opportunities of today’s changing landscape.”
