VMO launches Ultimate Media Champion competition

Val Morgan Outdoor (VMO) has announced the launch of the Ultimate Media Champion (UMC), a competition that aims to unite the Australian media industry through health and wellness.

Media agency employees across Australia are invited to register their interest in the competition. From the pool of applicants, 210 individuals will be selected from Sydney, Melbourne, and Brisbane to be put through their paces in a bespoke “Fitter, Faster, Stronger” program over six weeks beginning in July, ahead of a state-based final event in September.

Paul Butler, managing director of Val Morgan Outdoor, said the aim of the UMC competition is not just about physical fitness.

"With the Ultimate Media Champion, our mission is to bring the industry together, champion the significance of well-being and actively foster a culture of health and wellness among the people we work with on a day-to-day basis," he said.

"The competition has been designed to include both mental challenges amongst algorithm-based physical challenges, so it's not about being the fittest and strongest person. Mental health fitness is such an important part of our industry, and this competition reflects that.

"With our network of screens within health and wellness clubs across the country, there's a seamless alignment for us in partnership with Fitness First and Goodlife to launch this exciting initiative."

As part of the competition, a male and female champion from each state - NSW, VIC, and QLD - will be crowned the Ultimate Media Champion and walk away with a $5,000 Webjet voucher, a one-year Fitness First or Goodlife membership, plus an exclusive UMC title winners belt.

The launch of the competition comes after Val Morgan Outdoor renewed its partnership with Fitness & Lifestyle Group (FLG) in March. The appointment sees the outdoor media company continuing to represent media within Fitness First, Goodlife Health Clubs, and ZAP Fitness across Australia.