Wallabies announces its official vodka partner
Nemiroff Vodka has extended its Rugby Australia deal to include the Wallabies, following a similar partnership with the Wallaroos.
Nemiroff Vodka has joined the Wallabies as their official vodka partner in a new multi-year deal with Rugby Australia, following the brand’s recent tie-up with the Wallaroos.
The Ukrainian vodka brand will now be visible across both national rugby teams, with the partnership spanning digital channels, stadium activations, and fan experiences. The deal comes as Australian rugby enters a 'golden decade' that includes a home Lions Tour, Rugby World Cup, and ongoing Bledisloe Cup clashes.
The announcement deepens Nemiroff’s commitment to the Australian market, with the brand stating that the Wallabies’ values of pride, strength, and performance align with its own. The Wallabies join a global sports sponsorship roster that already includes Premier League clubs Aston Villa, West Ham United, Everton, and Fulham FC.
Phil Waugh, CEO of Rugby Australia, said: “We’re excited to extend our relationship with Nemiroff as they join the Wallabies family. Their global standing, commitment to the highest standards, and passion for performance align seamlessly with the Wallabies' values. With a golden decade here for Australian rugby, we look forward to delivering unforgettable experiences for our supporters through this unique partnership.”
Yuriy Sorochynskiy, CEO of Nemiroff, said: “Joining forces with the Wallabies is a powerful next step in our journey with Australian rugby. This team reflects the values we hold close: strength, pride, and an unwavering will to win.”
He added that the partnership is designed to create “meaningful fan experiences and celebrate the spirit of sport together with a nation that knows how to rise to the challenge.”
Founded over 150 years ago in Ukraine’s Podillya region, Nemiroff was recently named Vodka Brand Champion 2025 and Supreme Brand Champion 2025, the first vodka to earn the top distinction across all spirits categories.
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
