Wavemaker launches national campaign for ALDI–DoorDash partnership

Wavemaker has unveiled a nationwide media campaign to power the launch of ALDI delivery on DoorDash, one of the biggest partnerships in Australia’s retail and delivery landscape.

The multi-channel campaign combines scale and precision to drive awareness and action among Australian shoppers.

Spanning outdoor, broadcast, digital screens, audio and social, the strategy is built around the highest-impact formats in each channel, designed to build mass awareness while driving trial among ALDI’s core audience segments, families and value-conscious households.

In out-of-home, the campaign comes to life through a multi-format 3D execution across oOh!media’s national network, supported by high-impact Transit and Commuter formats across the country.

On screen, Wavemaker used interactive video and pause ads, along with homepage takeovers across every major metro masthead and sponsorship of three leading FM radio Drive shows.

The ALDI–DoorDash campaign builds on the recent “Your Door to More” brand platform developed by DDB Sydney, which continues to shape DoorDash’s positioning as a convenience-driven retail destination.

Wavemaker group client director Aaron Hampson said the launch required a campaign of equal scale, noting that the strategy delivers impact across every channel Australians use to make shopping decisions.

“The launch of ALDI on DoorDash is massive, and it needed a media campaign of the same magnitude. Our strategy delivers impact across every channel Australians use to make shopping decisions.

"This is not just about reach, it’s about relevance, showing families that ALDI value is now only a click away.”

DoorDash offline media marketing manager Mary Wang said the campaign amplifies the launch with the right mix of creativity and targeting, adding that Wavemaker had brought the story to life in an unmissable way that connects directly with Australian shoppers.

"Wavemaker has brought the story to life in an unmissable way that connects directly with Australian shoppers.”

Creative agency credit: DDB Sydney

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.