Wildstone signs oOh!media and Gawk for regional OOH

Wildstone has entered into agreements with oOh!media and Gawk Outdoor to manage advertising operations for the 52 out-of-home (OOH) sites it acquired earlier this year from Total Outdoor Media (TOM).

The deal includes 14 digital and 38 classic billboards across regional Victoria, with key locations in Ballarat, Bendigo, Geelong, Shepparton, and Wangaratta. This marks Wildstone’s first acquisition in Australia, part of a broader strategy to expand its global infrastructure footprint.

oOh!media, listed on the ASX and the country’s largest OOH operator by revenue, will manage a portion of the portfolio. Gawk Outdoor, the regional market leader in Victoria, will oversee the remainder.

“This is a major step forward following our largest Australian acquisition to date,” said Noel Cook, Managing Director for Wildstone Australia. “We are excited to see the TOM OOH portfolio continuing to thrive, delivering value for advertisers and communities across the country.”

Wildstone, which owns over 5,400 outdoor advertising assets globally, specialises in acquiring billboard infrastructure and partnering with media operators under long-term agreements. The company is aiming to replicate its UK success in the Australian market.

Robbie Dery, Chief Commercial Operating Officer at oOh!media, commented: “The addition of the premium digital and classic sites in Victoria’s largest regional centres via our relationship with Wildstone means oOh! continues to extend into key growth areas that further enhance and expand our national footprint.”

Luke Course, Director and Co-founder of Gawk Outdoor, added: “We are extremely excited to add such a large number of premium sites in regional VIC into our inventory. This was a great opportunity to grow our business by a significant percentage without any capital investment.”

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