Wrexham AFC brings fanfare to Australia to connect with fans and lager

Wrexham AFC is kicking off its first Australian tour with a one-off fan event at BWS Paddington, marking the local arrival of the club’s official beer, Wrexham Lager.

From 4–5pm, Tuesday 15 July, the Oxford Street store will transform into a hub for club supporters ahead of Wrexham’s match against Sydney FC at Allianz Stadium.

Fans will have the chance to meet Welcome to Wrexham favourites Wayne Jones, publican of The Turf Hotel; Ben Foster, ex-Manchester United and England goalkeeper; and Ben Tozer, the club’s former captain known for his trademark long throw.

The first 10 attendees through the door will receive a double pass to the match and a supporter pack valued at $215, including a 2024/25 Wrexham home shirt and official scarf. The next 10 in line will walk away with club merchandise.

The event marks the limited-time availability of Wrexham Lager at BWS stores across New South Wales and Victoria. With a 4% ABV and heritage dating back to 1882, the beer is a cult favourite among supporters and has become a symbol of the club’s grassroots revival.

Sarah Chegwidden, Head of Retail Marketing & Planning at BWS, said: “Wrexham AFC’s rise has captured the hearts of fans around the world, and we’re thrilled to help bring that excitement to Aussie shores.”

“This activation is about more than a product on the shelf, it’s about connecting fans with the culture, energy and spirit of the club they love,” she added.

Wrexham Lager is now on sale at select BWS stores and online, priced at $5 per 330mL bottle, $26 per six-pack, and $78 per case. The activation is the club’s only public fan event scheduled in Sydney during the tour.

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