NewsLifeMedia announces specialist content sales network

NewsLifeMedia CEO Nicole Sheffield (left) today announced a strategic specialist content sales network for the business.

From today, NewsLifeMedia’s group sales and commercial integration teams will merge to form a specialised content focused sales model. Of the move, Sheffield said: “NewsLifeMedia is a content connection business that is always innovating, through our brands, editorial and the way we connect with consumers. We wanted to ensure that is reflected through our sales structure.

“It became very clear that a specialist content sales network was paramount for our business to provide best solutions and innovations to connect with audiences both inside and outside our networks. It will provide our advertising partners with specialisation and expertise in the three core lifestyle genres that we lead in – food and family, premium living and style.

“This specialist approach is designed to provide a deeper level of knowledge around each of our content verticals that will be underpinned by deep data, which in turn will provide greater results for our clients, particularly in the native content space. It also allows agencies the ability to work with one contact to unlock our entire portfolio or content specialists with the depth of knowledge to connect with a particular audience.

The NewsLifeMedia sales operation remains under the leadership of commercial director Sev Celik: “This specialised sales approach is the way forward to best meet the needs of our industry, simplifying the process for agencies and clients and providing the right experts in the room for any discussion. I’m delighted to announce key content leads today.”

Previous national sales director Paul Blackburn (right) has been promoted to director - sales and strategy. He has over 15 years media experience across digital, print, radio and television and specialises in building creative brand solutions across all media that deliver a deeper level of engagement for clients.

Nicole Bence has been appointed sales and strategy director, Food and Family which encompasses Taste.com.au, Super Food Ideas, Bestrecipes.com.au, Birth.com.au and Kidspot.com.au, while Milena Hopkins will head sales and strategy for Premium Living (Vogue Living, Inside Out, Country Style, Homelife.com.au, delicious. and donna hay).

Nicole Waudby will lead sales and strategy for Style (Vogue Australia, GQ Australia and Buro247.com.au).

All key accounts remain with News Corp Australia.