Nibble Edge appoints new head of media

Jack Baldwin has been appointed as the new head of media for Nibble Edge and will oversee media alignment, creative, and digital services to deliver seamless, high-impact work for clients. 

He joins the creative agency from Athyna, Kaimera’s high growth bespoke agency which he launched. Baldwin was director of partnerships at Rufus where he oversaw Amazon’s paid media activities in Australia. He also held senior roles at DWA, and PHD, shaping media strategies for B2B, tech, FMCG and finance brands.

Baldwin, who also joins the agency as a partner, said of his new role: 'I’m coming on board at Nibble Edge at a pivotal moment. Its integrated approach, underpinned by deep digital and creative expertise, is exactly what brands need in today’s fast-moving landscape.

"I’m excited to help shape a media offering that’s collaborative, data-driven, and results-focused. I want to ensure clients get the best of both creative thinking and strategic media execution.

"More importantly, it’s about people; partnering with great people and clients, doing great work and having some fun. I’m looking forward to the journey. It’s exciting," he added.

Fergus Stoddart, founding director of Nibble Edge, called Baldwin’s appointment a key step in strengthening Nibble Edge’s integrated capabilities.

“Jack’s ability to quickly bridge media, technology, and creative thinking makes him the perfect fit. He’s already making a big difference, driving digital transformation amongst clients beyond media.”

Stoddart reinforced the importance of integrated agencies in today’s market: “Brands need agencies that don’t just deliver one piece of the puzzle but bring it all together in a way that makes sense. With Jack on board, we’re continuing to break down silos between media, creative, and digital to drive better results for our clients.”

“For us this appointment marks another milestone in our rapid evolution and reinforces our position as a modern, integrated agency built for the future.”

Baldwin's appointment follows an exciting period of growth since digital experience agency Nibble merged with creative and content Edge back in July. The merged agency has continued its winning streak this year with the recent win as digital agency for Unilever Food Solutions. He will be oversee Nibble Edge’s current portfolio of media clients including Hearing Australia, Kwik Kopy, Carrera and Unilever Food Solutions.

Top image: Jack Baldwin

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