Nic Christensen and Luke Robinson launch media & tech consultancy biz StoryDisco

It's time to put on your boogie shoes and dance your way over to StoryDisco, a new B2B consultancy aimed at helping media and technology brands strengthen their marketing and communications strategies.

Founded by Nic Christensen, former Head of Corporate Communications at Nine and SBS, and Luke Robinson, former Nine and Sony marketer and Global Chief Marketing Officer at WeAre8, StoryDisco combines brand strategy and communications with brand experience. The business works with clients to establish their narrative and go-to-market strategy, then “shape, share, and stage” their stories through digital content and live events.

StoryDisco launches with a strong roster of clients across media, tech, and agency sectors, including Adgile, Commercial Radio & Audio, ConvoMedia, Emergency Action Alliance, Fabulate, Involved Media, Meliora, SBS, and TrinityP3.

“Amid a rapidly changing media landscape, brands clearly want new and more innovative ways to engage their audiences. I am excited by the clients already working with us,” Christensen said. “They are not just looking for another media release, they want to reframe their role in the industry conversation and show leadership in their space.”

Robinson said the consultancy aims to bridge the gap between a brand’s commercial ambitions and its communications execution. “StoryDisco takes a step back to see the bigger picture, helping brands show up with the right story, craft compelling brand experiences - whether through content or events - and most importantly, deliver it with consistency through a single brief.”

The pair previously worked together at Nine for six years, leading commercial marketing and corporate communications. StoryDisco’s partner network includes event and production provider Picha Group and Creative Director Ben Whitty.

Robinson has previously served as Global Chief Marketing Officer at social app WeAre8, and before that, as Director of Marketing - Trade at Nine. Christensen was formerly Head of Corporate Affairs at Nine and Head of Corporate Communications, Outreach & CSR at SBS.

Top image: Luke Robinson and Nic Christensen