Nicole McInnes joins OVO as the media telco’s first chief marketing officer

Former Pandora, eHarmony and WooliesX marketing director Nicole McInnes has joined OVO as the media telco’s first chief marketing officer.

Starting this week, McInnes is the first C-Suite appointment for OVO, which has experienced exponential month-on-month growth since launching in late 2016 by offering mobile phone plans to under-serviced Australian consumers, matched with its own sport and entertainment broadcasting platform, OVOPlay.

“The day of the telco becoming the broadcaster has been a long time coming. OVO knows it, and is ahead of both industries in making it happen,” McInnes said.

“As a digital marketer who has been fortunate enough to get paid to indulge my deep interest in content and human connection that media represents, OVO is an exciting opportunity. This is a company that, for all its success to date, is still in its early stages, with so much more creativity and creation to be undertaken to help it really take off.

“I think I’ve joined OVO just at the right moment, as it prepares to unleash its patented machine-learning AI video platform, and continues to escalate both its mobile business and exclusive digital sports and entertainment content partnerships. It’s going to be a fast, exhilarating ride.”

“From a standing start in late 2016, OVO has attracted more than 60,000 mobile subscribers. More than 1.5 million fans viewed our unique content in 2017. We’ve proven the model works and have established a successful business, but we’re just getting started,” said OVO CEO Matt Jones.

“I’ve known Nicole for many years. It was her experience inspiring consumers on behalf of digital native companies that were pioneering machine learning algorithms that convinced me she was right for OVO.

“I’ve been after her to join since this business was just a concept. I have never met a marketer who matches commercial acumen and analysis with creative passion the way Nicole does, which is exactly what we were looking for in a CMO.”