News publishers: news.com.au January audience back over over 10m
The total time audiences spent engaging with news content saw a 10% lift in January.
The January 2019 Digital Content Ratings for news publishers as measured by Nielsen shows news.com.au maintaining top spot as it again lifts its audience over 10m after it dipped a little to 9.61m in December.
After the holiday period, the total time audiences spent engaging with news content saw a 10% lift in January when compared with December 2018. In January, audiences spent an average of 1.7 billion minutes viewing news content with persons 55+ being the most engaged demographic by share of time (43%).
news.com.au was the top news entity with a unique audience of 10.2 million. It was followed by ABC News Websites (8.5m) and then nine.com.au (8.5m) with both publishers lifting following audiences under 8m in December.
Next in the Nielsen news rankings was smh.com.au (8.3m), followed by Daily Mail Australia (6.3m) and Yahoo! (4.7m) in sixth position. Yahoo! returns to the chart after a tagging issue saw them disappear from the top 10.
In seventh position was Guardian Australia (4.5m), followed by The Age with a unique audience of (3.9m). In ninth place was Fairfax Digital Regional Network (3.8m) and The West Australian (2.9m) in tenth place making a return to the top 10.
