Nine announces 2021 Upfront: First, shorter and virtual!

Nine’s annual Upfront presentation is going virtual for the first time, with the 2021 event showcasing pitching Nine as the media partner of choice across television, radio, digital and publishing for businesses looking to chart a course for economic recovery in challenging times with access to our broad range of premium content.

As well as being the first Upfront from broadcasters and publishers, Nine will also be hosting possibly its shortest Upfront for some time – promising an event taking just one hour.

As Australia’s largest locally owned media company, Nine will use its virtual 2021 Upfront showcase to illustrate the way it works with partners in the short, medium and long term as society and business finds a way through the COVID-19 health and economic impacts.

“These are extraordinary times and we have made the decision to connect with our advertisers earlier,” said Michael Stephenson, Nine’s chief sales officer.

“We believe that now is the right time to speak to our partners not just about their 2021 plans but also about the opportunities that exist that exist today to help brand grow their business as we head towards Christmas.

“There has never been a more important time to work together to return our economy to growth, and the marketing ecosystem plays a key role in how it informs consumer expectations and attitudes. Nine, as the home of Australia’s most trusted and popular content spanning news, sport, lifestyle and entertainment, is uniquely placed to be the partner that brands turn to as they begin to look beyond the immediate short term.”

Nine’s 2021 Upfront will be delivered on September 16 with a one-hour virtual presentation outlining its vision for 2021, detailing how the group is positioned to help brands deliver better business results by leveraging Nine’s skill, passion and agility, and emphasising the breadth of audiences the group can deliver through premium content. Announcements on the day will span content, technology/data and partnerships.

“Nine is a platform with unrivalled scale to help you connect with your customers,” Stephenson said. “The things you can do with us, you simply can’t do with anybody else.

“We are unlike any other media company in Australia and it’s time to rethink, reset and reconsider who your business partner is as there’s never been a more important time to ensure you are partnering with media and content owners who can help you to achieve your goals.”

Register here.