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Nine appoints Matthew Stanton to head of strategy

• For the past two years, Stanton has been the chief executive officer of Barambah Organics

By Mediaweek AdminPublished Aug 8, 2022
2 min read
Matthew Stanton

Nine Entertainment Co has appointed a head of strategy for the first time in two years, The Sydney Morning Herald reports.

According to SMH, Matthew Stanton, a former Bauer Media chief executive, will join the media company as chief strategy officer in the coming months. He is the first person to be appointed to a strategic position at Nine since the departure of Alexi Baker in 2020.

For the past two years, Stanton has been the chief executive officer of Barambah Organics, an Australian dairy brand. Prior to this, Stanton worked as CEO of content marketing agency King Content, which was owned by Isentia but shut down less than two years after it was bought. Stanton joined King Content after a year as Woolworths’ chief transformation officer, following his stint as CEO of Bauer Media Group post its acquisition of ACP in 2012.

Stanton’s appointment comes ahead of Nine’s full-year results on August 25. The company has not provided any update on earnings for FY22 since March, when forecasted growth of more than 22 per cent on FY21’s $565 million.

On June 30, Nine CEO Mike Sneesby announced employees of the network will receive a ‘Recognition Bonus’.

Permanent employees who joined Nine prior to April 1 2022 and don’t already participate in other company incentive plans will be paid $1750.

The bonus is a ‘thank you’ to employees after a successful FY2022 for the network.

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In a statement to employees, Sneesby praised the employees for their achievements which have led to the financial success of the business.

“The strength of our business and our financial performance has come from great achievements across every part of our company, and you’ve all played your part in that,” he said.

“The effort, professionalism, and sheer tenacity from each and every one of you to drive that success is certainly appreciated by myself, the Board and the Leadership Team,” he added.

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Top image: Matt Stanton

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