Nine.com.au launches 9Product Reviews to help Aussies make smart shopping choices

Nine.com.au has launched 9Product Reviews, expanding its digital offering.

The affiliate marketing site aims to help consumers make smart shopping decisions across a diverse range of products through honest reviews, curated gift guides and information on savings deals.

9Product Reviews will be run by 9honey’s former style and beauty editor, Carina Rossi, and will feature expert opinion from technology commentator, Trevor Long, as well as a team of independent reviewers, across categories that include tech, travel, style, beauty, parenting, living, kitchen, health and fitness.

“As the cost of living rises, we’re here to help Australians make smart shopping decisions so they can buy the things they want without the risk of wasting their hard-earned money,” Rossi said.

“Never has this been more important than it is now, and as we run up to Christmas, our audience can rest assured that we will do the hard work trialing, comparing, and testing the best products and deals.”

Director of nine.com.au, Kerri Elstub, said: “Consumers are at the heart of what we do. With 9Product Reviews we will be connecting them with up-to-date information and reviews on new and popular items, always with price and value for money front of mind.”

Tech expert, Trevor Long, said: "There has never been more choice across a whole range of products from phones to watches, tablets and all kinds of gadgets.

"This is why we need to present the best options for people across a range of budgets, so informed purchases can be made – we've got some great buying guides for readers. I'm excited to see 9Product Reviews launch and grow!"

Earlier this year, Nine announced the biggest refresh ever seen to the homepage of nine.com.au. Launched in May, the refreshed site showcases news, sport, lifestyle and entertainment with a crisp, clean and refocused page for its more than nine million readers a month.