Nine Upfront 2024: Nine shares plans to expand e-commerce media solutions
Nick Young: "We invite brands to help us connect this valuable audience with your products and services"
Nine has announced plans to expand its e-commerce media solutions across its editorial portfolio of Australian online news brands, allowing advertisers to embed their products into its environments and benefit from the online sales generated by referrals from Nine’s multi-platform network.
Nine entered the e-commerce space with the launch of Product Reviews in November 2022 – a site in the nine.com.au network dedicated to helping consumers make smart shopping decisions across a diverse range of trending and practical consumer products through reviews, gift guides and information on savings deals.
Following the success of Product Reviews, Nine will evolve the opportunities available to a broad cross-section of brands to integrate their products into Product Reviews content.
It will also establish a stand-alone e-commerce division to expand Nine’s e-commerce content proposition and brand solutions across the broader Nine Publishing brands of The Sydney Morning Herald, The Age, Brisbane Times and WAToday.
Nine’s expanded e-commerce content proposition will span tech, travel, style, beauty, parenting, living, kitchen, health and fitness, with other verticals to follow later.
Nick Young, Nine’s commercial director – digital, said: "Nine is a full-funnel marketing powerhouse, providing unparalleled reach of Australians and market leading brand-building solutions right the way through to an expanding performance and e-commerce platform.
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"Our trusted content written by experts in their fields provides valuable information to help inform purchase decisions. Now we invite brands to help us connect this valuable audience with your products and services.”
