Nine Radio set to rebrand as Tapt Media

Nine Radio is set to rebrand as Tapt Media from 1 May 2026, pending completion of the Laundy family’s acquisition of the audio business.

The Laundy family said the new identity would mark a shift in the company’s direction, with a stronger focus on talk radio, live streaming, podcasting and data-led advertising solutions.

The rebrand will not affect the company’s station brands. Sydney’s 2GB, Melbourne’s 3AW, Brisbane’s 4BC and Perth’s 6PR will all retain their existing names.

Tom Malone, managing director of Nine Radio and incoming chief executive of Tapt Media, said the change was intended to signal the company’s next phase.

“The transition to Tapt Media is about more than just a name change; it’s a statement of intent,” Malone said.

“Our talk stations are the heartbeat of their communities, and they will remain the foundation of what we do. ‘Tapt’ perfectly captures our energy as we expand deeper into the digital space.”

Nine's radio boss Tom Malone.

The new brand rollout

The Laundy family said the Tapt Media name had been designed to reflect a business that is “tapt in” and connected to audiences, advertisers and the broader media market.

Trade and corporate branding is expected to change from 1 May, assuming the acquisition completes on 30 April 2026. The transaction remains subject to approvals.

According to the statement, Tapt Media will position itself as a commercial talk network with a growing podcast slate and a continued emphasis on live and local content.

The company said the strategy would combine the reach and trust of radio with podcast storytelling and digital advertising capabilities.

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