Nine responds to Facebook's ban of Australian news publishers

In August 2020 Facebook threatened it would reluctantly stop allowing publishers and people in Australia to share local and international news on Facebook and Instagram if proposals to introduce the Media Bargaining law continued.

Overnight Will Eastman, managing director of Facebook Australia and New Zealand, explained how that threat is now a reality as Facebook has now restricted publishers and people in Australia from sharing or viewing Australian and international news content.

Eastman explained: “The proposed law fundamentally misunderstands the relationship between our platform and publishers who use it to share news content. It has left us facing a stark choice: attempt to comply with a law that ignores the realities of this relationship, or stop allowing news content on our services in Australia. With a heavy heart, we are choosing the latter.”

A Nine spokesperson has responded to the decision from Facebook restrict publishers and people in Australia from sharing or viewing news content. : “It is unfortunate Facebook have taken this position and it will indeed inhibit us from sharing our quality news and information with Australians. Nobody benefits from this decision as Facebook will now be a platform for misinformation to rapidly spread without balance. This action proves again their monopoly position and unreasonable behaviour. 

“But today’s statement does not mean Facebook will not have to abide by the Federal Governments proposed code. Value has already been transferred and Facebook has benefited from our content for many years. We should be able to access their monopoly platform and have the right to monetise our content as a result. 

“We have been negotiating with Facebook in good faith and we remain willing to do a deal with them that provides a mutually beneficial outcome and ensures quality information is available to all Australia."