Nine sidelines Tony Jones for Wimbledon after Djokovic fallout

Nine's sports editor Tony Jones has been dumped from the network's Wimbledon coverage this year.

The decision comes following his remark about Novak Djokovic during last year's Australian Open - a 'joke' that landed like a lead balloon - and went on to make international headlines.

During the Australian Open in January, Jones quipped, "Novak's overrated. Novak's a has‑been. Novak, kick him out," sparking backlash as many took the comment to reference Djokovic’s 2021 deportation.

Djokovic, describing the remark as disrespectful, skipped a live courtside interview with Channel Nine and requested a public apology from Jones before resuming engagement with the network.

The apology and fallout

Jones issued a public apology on The Today Show, clarifying that his comment was intended as a light‑hearted jest directed at fans rather than a personal attack on Djokovic.

He explained he had privately reached out to Djokovic's team shortly after being informed by Tennis Australia about the offence caused.

Djokovic accepted the apology, according to a statement from Tennis Australia, and signalled his intention to move on and concentrate on his upcoming matches.

Broader implications for broadcasting

In light of the incident, Nine has decided Jones will stay in Melbourne during Wimbledon, while its London bureau will feature commentary from Todd Woodbridge, Alicia Molik, Sam McClure and Jelena Dokic.

The move reflects growing industry and advertiser sensitivity around commentary that may risk cultural insensitivity. It echoes Djokovic's stance that "tennis is about bringing people together, not dividing them."

In a statement to Mediaweek, Nine confirmed Jones would not be participating in this year's coverage instead the broadcaster said : "9News will be optimising resources for Wimbledon with extensive reporting and daily coverage support from our London bureau team."

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.