Esther Carlsen joins Nova Entertainment as digital commercial director
"There is still a considerable gap between the share of audience audio currently represents, and the share of investment advertisers are committing to it."
Nova Entertainment has appointed Esther Carlsen to the role of digital commercial director.
This appointment marks the second recent significant addition of a digital advertising executive to the senior commercial leadership team within the audio entertainment company. Nicole Bence joined the business in 2022 in the role of chief commercial officer.
Carlsen joins Nova from Nine Digital Audio, where she was stationed as commercial director.
Carlsen said, “I’m excited to be joining the NOVA team at such a pivotal point in their transformation to become an all of audio business.
“As the media landscape becomes more complex, I believe NOVA have a compelling offering that will help clients and agencies optimise their spend and maximise their reach and impact.”
Bence welcomed Carlsen's appointment and said that Carlsen was best placed to leverage the growth of audio in Australia.
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Bence said, “Audio is the fastest growing digital media in Australia, and there are few executives better placed than Esther to capitalise on that opportunity. I’m confident she'll play a critical role in continuing to drive the transformation and adoption necessary for us to lead the market.
"There is still a considerable gap between the share of audience audio currently represents, and the share of investment advertisers are committing to it. Esther’s appointment is critical to helping us close that gap."
The move comes after Nova capped off 2023, claiming the highest metro network total audience despite competition from ARN and SCA.
This summary of the year came from Nova Entertainment chief executive Peter Charlton on survey day, 2023:
“With almost 6.4 million Australians now listening across Nova Entertainment, we are extremely proud to have rounded out 2023 retaining the highest total audience of any metro network. We look forward to 2024 with excitement as we continue to strengthen our all of audio offering and commit to providing audiences with the live and local content we know they love.”
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Top Image: Esther Carlsen
