NZ Mediaworks joins NEC for live events
Nine Live has announced a joint venture with New Zealand’s MediaWorks to launch a new events company – MediaWorks Nine Live.
Nine Live has announced a joint venture with New Zealand’s MediaWorks to launch a new events company – MediaWorks Nine Live.
Nine Live’s access to unique global content and expertise in touring will be complemented by MediaWorks' exclusive media assets and understanding of New Zealand audience preferences. Initially focused on theatre, music and exhibition events, MediaWorks Nine Live will benefit from the combined capabilities of two of Australasia’s leading media entertainment brands.
The New Zealand-based organisation will produce live events featuring top international and local content, including Amplify, a festival for the connected generation, a major international ice hockey tournament, music acts such as Ireland’s charismatic Celtic Woman, and a soon to be announced arena spectacular.
MediaWorks Nine Live will launch in 2015 under the management of New Zealand promoter and label owner Tracy Magan.
