Ogilvy announces the launch of its new sustainability practice in Australia

Ogilvy has announced the launch of its sustainable practice in Australia.

This launch comes as brands face increasing pressure to communicate their environmental, social and governance (ESG) goals and progress.

Ogilvy's new practice brings together a team of experts from Ogilvy PR, Ogilvy Consulting and Cannings Strategic Communications and offers strategic counsel, reputation management, investor relations, stakeholder engagement, behaviour change and crisis support.
 
Ogilvy is drawing expertise from across the brand from specialists such as Nino Tesoriero, Jacquie Potter and Brian Corrigan; plus Toby Harrison from Ogilvy Consulting; Luis Garcia from Cannings Strategic Communications; and Dane Smith representing Ogilvy’s behavioural science expertise.
 
Ogilvy’s chief counsel, Tesoriero, said: “Environmental and social issues are becoming a major consideration for Australian consumers, and yet they don’t believe that business or government are doing enough to address them.

"Our new Ogilvy research also found more than half of consumers (53%) would boycott a brand they consider to be unethical, highlighting the need for brands to be better corporate citizens.

“As a result, clear communication of meaningful action will be increasingly important as companies navigate their way through these complex issues in search of sustainable progress and business success.”

Ogilvy also launched its ESG Believability Report. The report explored the perceived importance of environmental and social issues, the ESG claims made by companies from a wide range of industries and challenges in ESG communications faced by corporate leaders.

Tesoriero said: “Consumers told us they would be more likely to believe corporate leaders if they followed through on their ESG promises.
 
“However, many corporate affairs leaders feel challenged in communicating with certain audiences. Providing specialist advice, global tools and ongoing research in this area will ensure companies are able to do the right thing and talk about it with confidence,” he added.

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Top image, left to right: Miriam Wells, Nino Tesoriero, Amy Kirk, Luis Garcia, Dane Smith and Toby Harrison