OMA welcomes GoTransit Media Group, The Media Shop and Vicinity Centres

The Outdoor Media Association (OMA) has welcomed its newest members GoTransit Media Group, The Media Shop (TMS) and Vicinity Centres.

TMS and Vicinity Centres also join MOVE (Measurement of Outdoor Visibility and Exposure).

Charmaine Moldrich, CEO of OMA said: "We continue to diversify our membership with the addition of these three media-display members operating in their unique spaces in Out of Home (OOH). GoTransit will provide a timely perspective on regional signage, while Vicinity Centres operates in office, hotel and retail.

"TMS is an established OOH media provider with a new DOOH offering complimenting their traditional and non-traditional solutions. These new additions to our camp bring us closer to representing 100 per cent of the industry," she added.

GoTransit Media Group offers design, production and installation of transit advertising assets across six capital cities and 400 regional communities in Australia. Their portfolio includes buses, light rail, double deckers and taxis— they are the only OOH operator working across the three areas of metro, sub-metro, and regional signs.

Rick Chapman, co-founder, GoTransit said: "We are thrilled to join the OMA at this stage of our growth and to support the initiatives and progress of the industry. We are well established as a leader in transit OOH, so our participation in the overall growth of the industry is a natural next step."

The Media Shop is an OOH provider with a portfolio of solutions ranging from large format to digital small format (including IGNITE launched last week) and non-traditional media.

Greg Power, GM, The Media Shop, said: "The rapid growth of our business along with our ongoing commitment to creating memorable brand experiences is the catalyst for TMS to be a larger part of the OOH conversation with agencies and clients. Joining the OMA and MOVE brings significant value in this sphere, and we’re excited to join forces with the broader industry."

Vicinity Centres is one of Australia’s largest shopping centre owners and manages many of Australia’s leading retail assets including the iconic Chadstone Shopping Centre in Melbourne and Queen Victoria Building in Sydney. Vicinity Centres is committed to delivering high quality shopping destinations in the communities they operate within.

Michael Mackley, head of media and partnerships, Vicinity Centres, said: "Vicinity has invested heavily in world class digital signage throughout our centres. They are seen everyday by the millions of Australians that visit our shopping destinations. Our membership signifies our support for the industry and continued innovation and aligns with our vision of making it easier for agencies and brands to connect with Vicinity’s valuable audiences to achieve more powerful outcomes."

Moldrich added: "With the launch of our new metrics this year, the value of OMA and MOVE membership has increased exponentially. We welcome our new members to collaborate and consult on our next stage of innovation."

Outdoor companies that have joined the OMA in 2022 include Civic Outdoor, Helio, Hivestack, Scentre Group, Hivestack, and Tonic Media Network.