OMG reveals newly promoted content team

OMG Australia made internal promotions to its specialist business unit, OMG Content, to support the growth and expansion servicing all the group's agencies.

Sophie Walsh has been promoted to head of OMG Content Sydney, Hayley Pyper steps into the role of head of Shape, while Erin Fletcher moves into the role of head of Drum Sydney.

Nick Hurley has been elevated to head of Create Sydney - Partnerships, Lisa Leicester steps up as head of Create Sydney - Social & Innovation, as Lauren Easton is promoted to Head of Made.

Thomas Hutley, managing director, OMG Content, said: "OMG Content is on a rapid growth trajectory focused on creativity, innovation and ultimately delivering enhanced business outcomes for our clients. I’m exceptionally proud of the best-in-class work we’re consistently delivering for our clients, and the trust we have built in our offering.

"These promotions are testament to the depth of expertise and leadership we have built within our business."

Kristiaan Kroon, COO, OMG Australia, added: "Brands increasingly need high quality media executions that cut through the exponential growth in advertising inventory served to consumers."

"Our amazing OMG Content teams are responsible for crafting and executing market leading creative solutions that challenge convention, consistently delivering growth for Brands. Sophie, Hayley, Erin, Nick, Lisa and Lauren’s promotions are recognition of their amazing work to date and the growth they will deliver in 2025."

These appointments reflect OMG Content’s position as a team of 70+ experts nationally delivering award winning work across partnerships, social, content and multicultural communications.

The division, responsible for recent award-winning campaigns; Telstra – Free calls to Santa (current 2024 MFA Grand Prix) and AAMI to the Rescue, has bolstered its leadership structure.

Top image: Hayley Pyper, Lauren Easton, Sophie Walsh, Lisa Leicester, Nick Hurley and Erin Fletcher

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