oOh!media expands Adelaide network with double-sided large format digital billboard

oOh!media has launched a double-sided large format digital billboard in one of Adelaide's busiest commuting corridors.

The new digital site at Gepps Cross, part of oOh!’s Signature Series, is positioned at a critical intersection in Northern Adelaide, providing a high-dwell environment with maximum visibility for brand fame.

Gepps Cross is a five-way intersection that includes Grand Junction Road (east/west), Main North Road (south/north-east), and Port Wakefield Road (north).

It is a pivotal junction for highways from Adelaide to Western Australia, the Northern Territory, and New South Wales. South Australia’s largest homemaker centre, the Gepps X Home HQ, is also close to the busy crossroads.

The landmark Gepps Cross large-format digital site joins two other major new Out of Home builds oOh! launched in Adelaide this year, including Mile End on South Road and Campbelltown on Lower North East Road.

These three new locations further extend oOh!’s footprint and capability to deliver impactful advertising solutions across key commuter routes in Adelaide.

Complementing oOh!’s new out of home investment in Adelaide is the installation of 60 new digital panels across the City of Adelaide Street furniture network. This significant expansion follows oOh! securing the long-term prestigious contract in 2022.

The newly installed and upgraded digital assets, combined with oOh!’s existing network, aims to deliver a 100% weekly reach within the City of Adelaide, contributing to a total network reach of 97% across the entire Adelaide market.

Paul Sigaloff, oOh!’s chief revenue and growth officer, said: "Our ongoing investment in Adelaide’s Out of Home advertising infrastructure underscores our commitment to providing brands with the most innovative and effective solutions available.

"The launch of the Gepps Cross digital billboard, along with our new builds at Mile End and Campbelltown, and the digitisation of our City of Adelaide Street furniture network, significantly enhances our ability to drive brand fame and deliver exceptional results for advertisers at scale across the South Australian capital."