Out-of-home continues to grow in May: Digital accounts for 45% of total

The out-of-home (OOH) industry has reported a net media revenue of $70.5 million for the month of May, an increase of 9.6% for the same month last year, which posted a net media revenue of $64.3 million.

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Digital OOH net media revenue makes up 44.7% of total net media revenue, up from 36.8% for the same period last year

Category figures May 2017
• Roadside billboards (over and under 25 square metres) $27.3 million
• Roadside other (street furniture, bus/tram externals, small format) $20.4 million
• Transport (including airports, bus internals and train stations) $11.3 million
• Retail, lifestyle and other $11.5 million