oOh!media adds Executive Channel to recent acquisitions

oOh!media has announced its fourth acquisition within the past 12 months with the $68.5 million purchase of Executive Channel International’s Australia business (ECN) national network of digital screens in office towers and classic advertising displays in carparks.

The team at ECN is led by co-founder and chief executive Charles Parry-Okeden.

The acquisition secures for oOh! more than 1,020 screens in 280 buildings (premium office towers and carparks).

It almost doubles oOh!’s presence in the highly desirable, high-dwell CBD environment to 630 office towers.

The move expands oOh!’s network of digital out-of-home screens to 6,500 across road, retail, fly, office towers, cafes, venues, gyms and sports environments.

ECN has a portfolio of more than 110 property owners including Australia Square in Sydney, the Medibank Building in Melbourne and the ANZ Centre in Brisbane.

oOh! chief executive Brendon Cook (pictured) said the acquisition provides advertisers new opportunities to engage with the hard-to-reach audiences in CBD office lobbies, lifts and carparks in Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra and the Gold Coast.

“It allows for deeper 360-degree engagement between brands and their audiences through innovative advertising solutions that ensure advertisers are getting the right message to the right person at the right time.”