oOh!media appoints Emmalee Crellin to head of data sales role

oOh!media has appointed Emmalee Crellin to the newly-created role of head of data sales.  

Crellin will be responsible for leading the company’s data-led campaign solutions, managing client interactions with the network, and helping brands achieve advertising objectives. 

Working within the sales support team and reporting to Ivan Gridchin, group director - product, data sales, and solutions, Crellin will be in-market championing oOh!’s exclusive out of home data agreement with Unpacked by Flybuys, as well as the partnership with Westpac DataX.  

Paul Sigaloff, chief revenue and growth officer at oOh!, said Crellin’s appointment “reinforces our leadership position in delivering measurable, data-led campaigns” as well as “our ongoing commitment to ensure advertising and agency partners have access to the most premium audience spending data and insights.”

Crellin joins the company after more than five years at Yahoo, where she worked as a senior data and insights strategist, overseeing the commercial data strategy and key growth drivers for this business across Australia and New Zealand.  

“She brings a wealth of knowledge from her previous data strategy roles, and working collaboratively with our sales team, will guide clients towards effective, sophisticated, data-driven buying practices,” Sigaloff added. 

Speaking about her new role, Crellin said: “The opportunity to transform and simplify OOH campaign planning and measurement by leveraging oOh!’s industry leading data suite is incredibly exciting. By utilising our exclusive data agreements, we can deliver targeted and effective campaigns that enhance advertising strategies and higher ROI for our clients.” 

This week, oOh!media announced the addition of 12 shopping centres across Australia to its retail media portfolio.

This expansion coincided with the outdoor advertising company‘s acquisition of Adelaide-based Blue Tongue Outdoor, adding a further 23 retail centre sites to oOh!’s portfolio. The deal extends oOh!’s long-term partnership with Blue Tongue Outdoor and brings its owner, David Widdop, into the oOh! team to implement the commercial network strategy across South Australia.

See also: oOh!media acquires Blue Tongue Outdoor, adds 35 sites to retail portfolio

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Top image: Emmalee Crellin