oOh!media digitalise all classic sites with Waverley Council network

oOh!media has strengthened its presence across Sydney’s Eastern Suburbs, unveiling a fully digital conversion of the Waverley Council Street Furniture network.

It introduces new premium assets and sustainability focused designs across one of Australia’s busiest summer precincts.

With all former classic sites now replaced, the network features 106 digital advertising faces, including 16 new premium consecutives and three digital special-build locations positioned at key high traffic points in Bondi Junction and along Campbell Parade at Hall Street and Curlewis Street.

This move follows the long-term contract win with Transport NSW to spread a dozen new premium greenfield sites.

Premium placements

The upgrade gives advertisers access to 100 percent share of time opportunities, enabling brands to dominate high dwell environments and reach the thousands of locals and international visitors who descend on the Eastern beaches over summer.

Each site features state of the art LED screens, allowing brands to run dynamic creative, respond to changing conditions in real time and integrate contextual messaging aligned with weather, time of day or audience movement.

Sustainability and innovation steps up

Beyond the commercial uplift, the new Waverley suite puts sustainability and public utility at the forefront.

Nearly 30 shelters now feature Living Roofs, planted green canopies designed to reduce heat, improve air quality and support urban biodiversity.

Other upgrades include 23 shelters with built in phone charging stations, as well as three battery hybrid systems that further minimise energy consumption and carbon emissions.

Robbie Dery, chief commercial operating officer at oOh!, said the enhancements offer value to both the community and advertisers:

“Upgrading to a fully digital network with sustainable features shows how innovation can make public spaces better while delivering real value and impact for brands. Waverley is one of Sydney’s most vibrant areas, with Bondi Beach alone attracting up to 50,000 people a day over summer.”

“Living roofs, renewable power and hybrid shelters create engaging, high quality environments and give brands a way to connect with locals and visitors through one of Australia’s most advanced Out of Home networks.”

Deepening coverage across Sydney’s east

The launch adds 151 new Out of Home panels across Waverley and neighbouring Woollahra to oOh!’s portfolio, providing extensive coverage through the Eastern suburbs, an area known for high retail spend, high footfall and strong summer visitation.

These new assets complement the company’s recent expansions across transport and retail precincts, including the award winning Sydney Metro and the Martin Place Retail Precinct.

Together, they create a unified digital network that gives brands greater scale, flexibility and access to premium environments.

The Waverley upgrade follows oOh!’s launch last month of the national Beaches Network, spanning more than 100 coastal sites including Bondi, Palm Beach, St Kilda, Suttons Beach, Glenelg and Cottesloe.

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