oOh!media relaunching Hijacked as Uni Junkee

oOh!media has announced that Hijacked – its content platform for university students – will be relaunched as Uni Junkee.

The move is the latest step in oOh!'s content play which forms part of the company’s broader digital strategy.

oOh! CEO Brendon Cook said: “Three years ago we launched Hijacked that set us on a strategic direction placing content and audience connection as the key differentiator to our digital strategy and one that has delivered huge value for entire oOh! business.

“We now see it as a natural step to take the pioneering work Hijacked did with university students and put it into the Junkee stable."

Under the guidance of Managing Editor Lisa Omagari, Hijacked has continued to drive increased readership since its launch in 2014.

Junkee Media CEO Neil Ackland said: “We recently announced new areas of Junkee based around interests like Music, Video and Politics, and we will be adding student-specific content from Uni Junkee that we know the audience will love.

“Uni Junkee will also be amplified to 1.3m students across 106 campuses nationally on Locate by oOh!’s Study network, and through social channels for Uni Junkee and other Junkee titles.”

Uni Junkee will go live in July 17.