Group sales director returns to oOh!media

oOh!media has appointed Wade James as group sales director to drive customer focus and agency and client partnerships, commencing on 15 July.

James returns to oOh! from atn (Australian Traffic Network) where he was in a contract role as group sales director. He was previously with the Out of Home company for more than a decade and held a number of senior roles including national head of agency sales.

His broader career includes senior positions at APN Outdoor, DMG Radio, and he is also a Melbourne board member for the media industry’s social purpose organisation, UnLtd.

James will work with the oOh!’s national sales leaders to execute a unified strategy focused on insight-led client engagement and delivering measurable outcomes across the company’s national Out of Home network.

Mark Fairhurst, chief revenue officer at oOh!, said: “We’ve built a clear strategic direction to ensure we create value for our customers, backed by market-leading products and a highly engaged team.

"Having someone of Wade’s calibre and deep understanding of Out of Home media return to oOh! is a huge asset.

"He brings proven leadership, trusted agency and client relationships, and a strong alignment with our customer-first approach.”

James said of his return: "I'm thrilled and incredibly excited to be returning to oOh! at such a pivotal time for the OOH sector.

"In a period where the channel is seeing outstanding growth, the amazing opportunity to rejoin a team that is passionate about driving meaningful results for clients, is something that I'm really looking forward to.”

James appointment comes after oOh!media recently launched its Product Sales and Partnerships specialist team, lead by Mel Duffy, in the newly created role of head of product and sales partnership.

Top image: Wade James

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