OOH’s digital takeover drives double-digit revenue growth

Australia’s out-of-home (OOH) industry recorded continued growth in Q4 2025, with net media revenue rising 3.15 per cent year-on-year to $406.3 million, up from $393.9 million in the same quarter last year.

The Q4 result lifted full-year 2025 net revenue to $1.45 billion, representing annual growth of 11.43 per cent compared to an adjusted $1.3 billion in 2024.

Digital out of home continued to drive performance, accounting for 76.6 per cent of total net revenue in 2025, up from 74.9 per cent the previous year.

The results come ahead of the launch of the next iteration of MOVE in Q1 2026. MOVE will become the single, industry-wide measurement currency for OOH campaign planning, buying and reporting.

Outdoor Media Association and MOVE CEO Elizabeth McIntyre said the Q4 results capped off a strong year for the sector.

“Q4’s results are a fitting end to the strong performance of out of home in 2025. It continues to be the best performing medium to run campaigns, delivering for brands and their audiences,” she said.

“We look forward to continued growth in 2026, supported by best-in-class measurement through MOVE, which will further demonstrate the strength and effectiveness of OOH across Australia.”

yStop national agency manager Caroline Potts said: “We’re excited to join the Association and work with industry leaders to help strengthen and evolve out of home across Australia.”

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