Optus appoints Kelly Bayer Rosmarin new deputy CEO

Optus chief executive Allen Lew today announced the appointment of Kelly Bayer Rosmarin to the newly created role of deputy CEO, Consumer Australia.

Reporting directly to Lew, the former CBA Group Executive will be responsible for focusing Optus’ consumer business units on delivering continued improvements in customer experience, business and market share growth.

Rosmarin is not the only new recruit at Optus, also joining is former Seven head of digital Clive Dickens. [See separate item.]

Commenting on her appointment, Rosmarin said she was thrilled by the opportunities facing the sector.

“I’m very excited to be joining the Optus team. With 5G on the horizon and the rapid digitisation of the Australian economy, Optus is determined to lead the market in harnessing these changes to the benefit of customers. I look forward to working with the team to adopt a customer-centric approach that delivers great customer experience and compelling value-led services.”

Lew said: “Kelly is recognised for leveraging technology, data and analytics to develop leading customer services and experiences, and her appointment is a coup for Optus.”

Bayer Rosmarin was most recently the group executive of the Institutional Banking and Markets division at Commonwealth Bank of Australia. She has held had a number of roles at CBA since 2003.

Bayer Rosmarin brings to Optus blend of technology, commercial and management expertise from a career spanning financial services, management consulting and the Silicon Valley technology sector.

She was named in the Top 10 Businesswomen in Australia and the Top 25 Women in Asia Pacific Finance, and holds a variety of board and advisory roles, including the Football Federation of Australia (FFA) and the New South Wales Government Digital Advisory Panel.

Bayer Rosmarin commences with Optus on 1 March 2019.