Out-of-home industry revenues increase in 2014
Out-of-home continues to grow with April revenue surge, year-to-date dollars up 21%
By Mediaweek AdminPublished Apr 30, 2015
1 min read
The out-of-home (OOH) industry has reported net revenue of $48.8 million for the month of April, an increase of 19.5% from the same month last year, which posted a net revenue of $40.8 million.
Year-to-date revenue has increased by 21.0%, tracking at $196.7 million, up from $162.5 million for the same time last year. The OOH industry finished 2014 on a record high of $602 million, a 10% increase from 2013.
Category figures April 2015:
• Roadside Billboards (over and under 25 square metres) $17.5m
• Roadside Other (street furniture, taxis, bus/tram externals, small format) $15.0m
• Transport (including airports) $8.2m
• Retail $8.1m
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