Outdoor 2018 revenue: YOY growth 10% driven by digital

The Out of Home (OOH) industry has announced full year revenue results including category breakdowns for 2018. 

This marks the start of a change in how the Outdoor Media Association (OMA) reports OOH revenue, and is due to recent changes in ownership which may trigger compliance issues for the OMA's ASX-listed members.

The OOH industry saw a total increase of 10.8% on net media revenue in 2018, with growth noted across the following categories:

Category figures quarter four 2018:

• Roadside Billboards (over and under 25 square metres) $107.3 million
• Roadside Other (street furniture, bus/tram externals, small format) $79.5 million
• Transport (including airports) $50.1 million
• Retail, Lifestyle and Other $40.7 million

Category figures 2018:

• Roadside Billboards (over and under 25 square metres) $376.3 million
• Roadside Other (street furniture, bus/tram externals, small format) $256.9 million
• Transport (including airports) $159.4 million
• Retail, Lifestyle and Other $134.6 million

Category figures for quarter four 2017

• Roadside Billboards (over and under 25 square metres) $97.5 million
• Roadside Other (street furniture, bus/tram externals, small format) $70.5 million
• Transport (including airports) $43.4 million
• Retail, Lifestyle and Other $41.4 million

Category figures for 2017

• Roadside Billboards (over and under 25 square metres) $332.6 million
• Roadside Other (street furniture, bus/tram externals, small format) $237.4 million
• Transport (including airports) $134.9 million
• Retail, Lifestyle and Other $132.2 million

As previously reported, net media revenue for 2018 increased to $927.2 million, up from $837.1 million for 2017. Quarter four 2018 saw an increase of 9.8% on net media revenue year-on-year, posting $277.5 million, up from $252.8 million for quarter four 2017.

Digital OOH (DOOH) revenue accounts for 52.3% of total net media revenue year-to-date, an increase over the recorded 47.3% for the same period last year.