JCDecaux and Scope3 team up to measure emissions data
Jo Georges: 'The introduction of emissions transparency on Scope3 strengthens JCDecaux’s sustainability commitments and 2025 strategy, building on a range of carbon-reduction initiatives across its network.'
JCDecaux will measure the data emissions from its media campaigns via the Scope3 platform.
Advertisers can now access emissions data for their campaigns with the outdoor media company on the platform, and a key step forward in sustainable media practices.
Scope3 provides carbon measurement across the digital media supply chain, allowing advertisers to assess and manage emissions associated with each aspect of their media buy.
Steve O’Connor, CEO JCDecaux Australia and New Zealand, said: “With JCDecaux now on the Scope3 platform, advertisers can integrate digital Out-of-Home into their media mix, ensuring credible third-party emissions reporting for their campaigns.
“Digital Out-of-Home has one of the lowest carbon footprints per impression of all channels currently measured on Scope3 making it a natural fit for advertisers wanting to reduce emissions,” he said.
“This launch is a milestone for JCDecaux but also for the Out-of-Home industry, as we lead the way in transparency and accountability,” O’Connor added.
Jo Georges, head of ANZ at Scope3, said: “The launch of JCDecaux’s digital asset measurement on Scope3 reflects the company’s dedication to a responsible media ecosystem and supports brands in meeting their own carbon reduction targets with the highest degree of transparency.
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“This new level of data integration aligns with the industry’s broader push for clear, measurable media plans with sustainability in mind.
”The introduction of emissions transparency on Scope3 strengthens JCDecaux’s sustainability commitments and 2025 strategy, building on a range of carbon-reduction initiatives across its network.
JCDecaux’s integrated climate strategy reset and 2050 net-zero target has reduced its emissions in Australia by more than 70% since 2021 across Scope 1, 2, and 3.
News of this partnership launch comes after O’Connor announced he will step down as CEO of JCDecaux Australia and New Zealand after 20 years with the company last week.
Chief commercial officer Max Eburne and chief financial officer David Watkins will now become co-CEOs.
