Veridooh delivers OOH campaign verification solution

Australia's Veridooh has partnered with UK roadside media owner, 75Media, offering clients the ability to independently verify all OOH campaigns, giving advertisers a new level of transparency and trust in their OOH investment.

The OOH verification company's proprietary SmartCreative™ solution independently collects the data needed to track, measure, and verify the performance of digital out-of-home (DOOH) campaigns, providing over 400 metrics on campaign delivery.

Veridooh co-founder Mo Moubayed said: "75Media has listened to brands and agencies that increasingly require independent verification from media owners in the UK as standard.

"By enabling independent verification through Veridooh, 75Media is providing its clients with greater certainty and transparency, giving them the confidence to invest in its network.

"In other markets, we have seen that media owners who embrace independent verification grow faster in the medium to long term than those that don’t. At a time when listening to clients is paramount to growth, 75Media is leading the way."

Paul Inman, CEO and Founder of 75Media, said: "Transparency is the key to growing the OOH sector. We’re pleased to provide agencies and brands with Veridooh’s independent verification solution to help them better understand the value of their investment and help them optimise their media planning.

"We’re continuously looking at innovations to give clients greater value. We’ve been working closely with Veridooh to onboard their solution to give clients quality data and reporting so we’re excited to roll it out to the market.'

Veridooh was founder in 2019 by Mo Moubayed and Jeremy Yang. The company is verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in Australia and counts Google, Amazon, Mercedes, Pepsi, Unilever, Sony and McDonald’s as clients.

75Media’s UK-wide estate of classic and digital billboards sits at 1,300 meaning the operator has the ability to broadcast to over 53% of the country’s adult population.

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