Vistar Media welcomes Luke Adams as director of enterprise sales and promotions across APAC

Vistar Media has appointed Luke Adams as its new director of enterprise sales and welcomed a number of promotions across its APAC business.

Adams brings over 10 years of experience working in both the programmatic and content management system (CMS) space. In the role, Adams will oversee the growth of the digital out-of-home software provider's ad platform business across the region.

The new business unit will benefit media owners building towards a digital future. This consists of three main components - great infrastructure, the ability to manage ads and content on your screens, and a seamless connection to programmatic revenue.  

Leading the promotions is Winston Stening, who steps into the leadership role of group sales manager, which will see him working closely with APAC managing director Ben Baker and group sales manager Rebecca Pirrie.

As group sales manager, Stening will oversee the representation and growth of 50% of Vistar Media’s current marketplace, including brands such as IPG Mediabrands, Havas and key Direct and Independent Media agencies. He will also lead the business's expansion, operating out of Melbourne alongside Pirrie.

Tom Newton has received a promotion to the role of senior account director. He will continue to look after and grow the independent agencies patch and now leads Vistar Media’s Havas account.

Shannon Randall also steps up in the company into the role of senior human resources business partner, APAC. She initially joined Vistar Media as the first HR representative in Australia. Her role has grown and she has been a key figure in expanding and enhancing the company's P&C and recruitment capabilities across the region.

Randall has been outstanding in leading various global projects and her contributions have been transformative, notably benefiting the APAC region and elevating the performance of Vistar Media’s team as a whole.

Ben Baker, Vistar Media's managing director for APAC, welcomed Adams to the team and congratulated those promoted. He added: "These team changes underscore Vistar Media’s unwavering commitment to our people and our presence in APAC, as we continue to solidify ourselves as the leading programmatic OOH provider in the region."

See also: Eyeota and Vistar Media unveils partnership as DOOH market grows in Australia

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Top image left to right: Tom Newton, Luke Adams, Shannon Randall and Winston Stening