Pacific to Foxtel: Wendy Moore takes the helm of Lifestyle brands

Foxtel has announced Wendy Moore has been appointed as the new general manager of Foxtel’s Lifestyle group.

Moore will be responsible for overseeing all aspects of Foxtel’s iconic Lifestyle brand including Lifestyle, Lifestyle HOME and Lifestyle FOOD and will guide the current and future direction and commercialisation of the brands across streaming, broadcast and digital.

In addition to Foxtel Original Lifestyle programs, which include Selling Houses Australia, Grand Designs Australia, Love it Or List it, Great Australian Bake Off and the TV Week Logie-Award winning Gogglebox Australia, Moore will also be responsible for new and continuing international acquisitions set to stream on Foxtel.

Moore arrives at Foxtel following a 12 year tenure with Pacific Magazines where she led the growth and development of key Australian brands, such as Home Beautiful and Better Homes and Gardens, across the lifestyle category in her role as general manager of Homes & Food.

Brian Walsh, Foxtel’s executive director of television, said, “Foxtel is delighted to welcome a media executive of Wendy’s calibre and experience to the team to lead one of our most venerable and time-honoured brands, Lifestyle.

“We waited to get the leader we wanted to take the brand forward and Wendy is key to that ambition. I know that she will bring to the table an incredible wealth of lifestyle insight and knowledge, making her the ideal person to breathe new life into our Lifestyle group while maintaining the unique qualities that makes Lifestyle so loved by our viewers. I can’t wait for her to get started.”

Wendy Moore added, “Lifestyle content is my passion, and the opportunity to build on such a strong portfolio of Lifestyle brands is incredibly exciting. To join Foxtel as they are entering such an innovative period is a dream come true.”

More will join Foxtel from April 29, 2019 and report to Stephen Baldwin, director of Foxtel Networks and On Demand.