Pandora launching Australian genre sponsorships
More than 20 genres with 200+ stations are now available to sponsor
Pandora has announced the launch of genre sponsorships in Australia. More than 20 genres with 200+ stations are now available to sponsor, providing advertisers the opportunity to reach listeners through specially curated "music moments" on Pandora. This offering was first introduced in the US in 2012 and has driven strong results for US advertisers.
The genres sponsorships available include Love Songs, Workout, Wind Down, Driving, Gaming, New Music and Women in Music among others, and appeal to specific listener occasions.
Brands will have the opportunity to own entire genres, which are made up of a number of stations, and will own every ad break within them. These sponsorships create a premium, limited-interruption listening experience.
“Our genre sponsorships give advertisers deep targeting opportunities through the ability to engage listeners at the most relevant and impactful time. Whether it is a sportswear retailer or healthcare provider targeting people while they workout, or a clothing brand targeting people getting ready for Christmas, the ability to engage people with a tailored message in context is extremely powerful,” Pandora commercial director ANZ Chris Freel said.
